No: sulfates, alcohol, lanolin, detergents... more

Giving Thanks to Our Skin

November 24, 2016

It's officially that time of year: Thanksgiving. And while there's nothing we love more than spending time with our friends and family, an undeniable perk (and always top of mind, if we're being honest) is the food. After all, is there anything better than stuffing? And wine? Didn't think so. It's basically comfort food at its finest, and we go all in.

As we start to consider putting together our own Turkey Day dinners, we couldn't help but notice some parallels between what's going on our table, and ingredients you'll find in DE products. Seriously! Read up on the ingredients below and you'll see what we mean.

Pumpkin Ferment

Pumpkin anything is delicious this time of year, but that's not why we included it in our C-Firma Day Serum. Turns out that pumpkin ferment extract, one of this product's star ingredients, helps to support skin's natural processes of cellular renewal, on top of helping to break down surface dead skin cells. Plus, it helps to decongest pores, too.

Raspberry Fruit Extract

We love a blend of raspberry to cut the tartness of Thanksgiving's star berry, cranberry. We also love it in our T.L.C. Framboos Night Serum, as it works to restore and soothe weather-damaged skin, as well as balance oily skin, too.

Pomegranate Enzyme

Stuck on a go-to cocktail for your upcoming Thanksgiving dinner? We recommend pomegranate and prosecco (thank us later). And while this seasonal fruit adds a tart, bright taste to anything you add it to, what we really love is its ability to renew skin. We add pomegranate enzymes to C-Firma to help dissolve debris and dead skin, making room and paving the way for the serum to really penetrate.

Vinis Vinifera

Otherwise known as grapes, aka where wine comes from. We love it in our Framboos for its natural antioxidant and anti-microbial properties. Vitis Vinifera also contains malic acid, a kind of AHA, that helps renew and exfoliate the top layer of skin while you sleep. While some might stress about the effects of UV damage post-AHA use, Vinifera actually contains UV absorbers that help tamper the effects of sun exposure. Cool, right?

#DExFOREO Giveaway!

October 20, 2016

Did you catch our Instagram takeover with our friends at Foreo (aka the small but mighty face cleansing device that could)? If you did, you already know we ended it with a bang (aka a GIVEAWAY!), but if you didn't, we want to make sure you caught all the details here, too.

Want to win a set of The Littles (our travel-sized edition of our line) & one Foreo Luna Mini 2? Here’s all you have to do to enter:

1. Follow us + @FOREO here on Instagram. 
2. Like this photo, & the same on their channel! 
3. Tag 4 friends who would like to enter, too (we’ve giving away 5 sets!) #DExForeo

Why DE?

October 14, 2016

If you’ve ever found yourself at a Sephora simply staring at amazement, we know it can be hard to tie yourself to just one product line. When there’s so many pretty things at your disposal, why go steady with just one brand? (Believe us… we’ve been there).
While we love a whole whack of our fellow beauty brands, there are some that we believe aren’t so great for you, or the health of your skin. So what makes DE better than the rest?

We’re Not Natural

Let’s get that addressed right off the bat. DE is made with both synthetic *and* natural ingredients. We use several cutting-edge synthetic ingredients that are still safe and toxin-free. Despite what you might think, ‘natural’ doesn’t always mean ‘good for your skin’––essential oils are found in nature, and a key ingredient in many natural skincare products, but it’s our belief that they do more harm than good. Which brings us to our next point…

No Fragrance

You may have noticed that DE products smell like… well, not a whole lot. That’s because we’d prefer to have our products smell like the actual ingredients aside (because we believe in them) rather than a bouquet of flowers (which some beauty brands use to cover up the stench of cheap ingredients). We think scented ingredients overwhelm and sensitize skin, creating more trouble than they’re worth.

We Work With Your Body

We pay attention to the pH levels and the science of what your skin needs to be at it’s healthiest. We want to make sure that our formulations are bioavailable or, in other words, able to easily penetrate your skin, without disrupting the skin’s balance. Our cutting-edge formulas are only made with ingredients we know your body (and skin!) can recognize––not short-circuit (aka break out or age prematurely) trying to fend off.

A Few of Our Favorite Lifesaving Apps

October 12, 2016

So you have your Uber, Netflix, Postmates. But what other apps are out there, just waiting to change your life? We’ve rounded up a few of our favourites.


Ever find yourself with a half-dozen tabs open, all articles you desperately want to read, only you’re in the middle of some serious work? Enter Pocket. With just the click of a button (on mobile and desktop), Pocket, well, “pockets” your articles for later reading. Voila!


Think of Mint as the angel on your shoulder, except it comes in the forms of gentle nudges that you’ve been spending a lot of money on Ubers and lattes, right to your inbox. It sorts through your spending, analyzes your habits and makes budgeting a breeze.


Available in most major US cities, Instacart provides local grocery delivery (and will deliver from Costco, even if you don't have a membership).


The name says it all: 1Password stores your logins and passwords, and only requires you to remember ONE to access just about everything. It also syncs up with your fingerprint on your iPhone to actually get into your data. Genius, right?

Everything You Need to Refresh Your Skin Post-Summer

September 16, 2016

Even with all the Umbra in the world, there's something about summer skin that, after a little while, has you feeling ready for a refresh. Maybe you're a little dry, maybe you've lost your glow, maybe you had a few too many margaritas. In any case, we get it—which is why we formulated DE to keep skin feeling renewed and resurfaced all year long, but especially once Labor Day Weekend's flown past. Here are a few of our favorites that have been getting a little extra action as of late.

Our C-Firma Day Serum fights free radicals and replenishes the skin's lipids to fight fine lines, brighten and even firm the skin with a huge boost of Vitamin C. We also included pumpkin ferment and pomegranate enzymes , which dissolve dull, surface level skin cells and regenerate the skin constantly. We also added sodium hyaluronate crosspolymer for an extra boost of hydration. Think of B-Hydra as a cool glass of water for your parched summer skin. It's also loaded with sodium hyaluronate crosspolymer for slow, steady, all day hydration. It's the perfect boost when you find your regular moisturizer's just not doing the trick.

Our TLC Framboos Glycolic Night Serum is about to be your new best friend come bed time. Apply a layer after cleansing, and before your regular moisturizer and wake up to skin that's been gently refined through dissolving dead surface skin cells and boosting natural collagen production. If you struggle with hyperpigmentation, large pores, acne, fine lines... this one's for you.

Even bigger than a quick fix, though? Is our founder's personal belief that the next big "thing" in beauty is that we'll begin to change the way companies serve their customers—that's all of us—and that that starts with something as seemingly simple as ingredients. We believe in moving toward an era of preventative care, which will stress the importance of a cleaner lifestyle. The realization that excessive toxins, hormones, and unnatural food additives are the main cause of the majority of our health problems has become abundantly clear, and DE was created to reflect that philosophy.

Glycolic—The Fairest Acid in the Land?!

September 14, 2016


The smaller, the better. That's so not how the saying goes, right? Wrong—when it comes to your skincare, at least.

We'll break it down like this: the smaller a molecule an ingredient is, the more easily it can penetrate the skin. So the smaller a molecule of an ingredient, the better it can reach the deepest layers of any skin problem you find yourself having, and address the problem at its source. Makes sense, right? Well, glycolic is the smallest of all the acids, and thus, produces the most remarkable results. That's why you'll find it in products and anti aging treatments: it gets things done. It doesn't just regenerate collagen (aka the very thing that makes dewy and youthful skin look, well, dewy and youthful), it also thickens your skin and evens skin tone. And yes, skincare junkies: it's even smaller than your beloved lactic acid. We love it so much, we put it right there in the name of our TLC Framboos Glycolic Night Serum—we shout our ingredients loud and proud.

Do you consider your skin sensitive (we have a whole bunch of thoughts on this topic, BTW Had bad experiences with glycolic and other acids in the past? We've got your back: we formulated our serum with a blend of cactus plant enzymes to reduce irritation. Go glycolic—you'll never want to go back.

Why You Should Rethink Your Essential Oil Obsession

August 15, 2016 least when it comes to your face, that is.

Truth bomb time: essential oils aren't all they're cracked up to be. We love the scent of lavender, geranium, ylang ylang and rose as much as the next girl, and while they have undeniable aromatherapy benefits, on your delicate facial skin, they spell bad news (and breakouts, irritation, inflammation, and collagen we need to go on?). There’s a few big reasons why our products don’t include any essential oils, so let’s get to it.

1. We want you to be able to smell the high quality actives that we use and let them be the star attraction, instead of the scent of lavender or grapefruit. As an example, Ferulic Acid may smell medicinal, but it's a fantastic ingredient that is an important antioxidant for your skin, so why not let that be the focal point? When you put your nose up to our products, you'll know immediately that what you are putting on your skin is nothing but the safe actives and extracts that we fill our products with, and each have a direct benefit to your skin or to the safety and efficacy of the formulation.

2. Smelling pretty doesn't do one thing for your skin health and it isn't our priority, your skin is.

Guess what? The quality of the essential oils, or the purity, doesn't matter. An essential oil is an essential oil and it's sensitizing. To our skin, essential oils are perceived to be volatile, unfamiliar and chemical, not exactly the biocompatible we are going for.

3. The invisible enemy.

If you've been using products that contain essential oils and you think to yourself: "my skin is fine and nothing bad is happening.". Think again. The damage done by essential oils is imperceptible and cumulative. Translation: You can't see it, but it's building up over time and doing your skin no favors in the process. When you smoke a cigarette, you don't get lung cancer or emphysema the same day and you certainly can't see the shows up years later. When you walk out to the parking lot without sunscreen you don't get brown marks right then. No, those show up years later too. It's the same thing with essential oils. Damage is being done and you don't even know it.

Many essential oils react to UV light, and cause your skin to burn or change pigment, which can range from slight redness to full on color change. Yikes! Not only that, but certain chemical ingredients, when used in conjunction with essential oils can lead to reactions that are even worse. The fact of the matter is, no matter what kind of skin you have, or what kind of essential oil you use, it's all no good.

And finally, truly "sensitive skin” is very rare, most skin is actually “sensitized” due to insensitive ingredients!

Quick tip: Oils are beautiful, nourishing, wonderful things…unless they are fragrant like flowers, citrus, mint, herbs, and so on. Non-fragrant plant oils are what you want and what your skin deserves. If you have a doubt, just smell your product. You don’t have to memorize a bunch of confusing ingredient names, your nose will know!

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