Marula oil got the ball rolling for me. You can find it in every product and it's the inspiration behind the name "Drunk Elephant". I didn't choose it for trendy reasons, I chose it because I think it's the best oil that I've ever used on my skin and I've used them all. We use unrefined Marula Oil, which doesn't go through the same bleaching processes that most other oils on the market do. Ours has a faint, nutty smell and is devoid of any essential oils, which we believe are a primary cause of skin sensitivities. No thanks. Our Virgin Marula is orangey-golden in color. That's what it looks like straight out of the "pip", so that's how I wanted to deliver it to you. I think you are going to be addicted. Sure, it's hot and of the moment, but if I was a bettin' girl, I'd bet it's here to stay.