Sure, hyaluronic acid is good... but we've got something better.
Hyaluronic acid is hot right now. And we totally get the hype—it's a fantastic ingredient that's an easy fix for dehydrated skin that plumps up your complexion (it can carry up to 1,000 times its weight in water).
The only problem? The molecules are too big to penetrate the skin's surface.
Translation? Those pricey hyaluronic acid-loaded products you're spending your pennies on end up going right down the drain.
Don't get out your pitchforks just yet—we have the fix. Quick science lesson (bear with us—your skin will thank you!): a little something called sodium hyaluronate is the salt of hyaluronic acid. It's a smaller molecule, with a more 'bioavailable' structure that can penetrate the skin. Translation: with this stuff, your skin actually stays moisturized and reaps all of the benefits of hyaluronic acid. Get it?
Now, stay with us: turns out Sodium Hyaluronate Crosspolymer is even better than SH, if you can believe it. First, pretend you're looking at a Rubik's Cube. Each square is one unit of sodium hyaluronate. That’s a polymer: several units stuck together. When the polymer goes into the dermis, the enzymes our body naturally makes break the units down slowly, delivering moisture over an extended period of time. Again, translation? A moisturizer that works harder and faster, for long periods of time, and penetrates the way you want it to, rather than just sit on top of your skin.
Did we mention it attacks age-accelerating free radicals, too? We're so crazy about it, we even got The New York Times (!) talking (they hinted at our up-and-coming products—shhh!—too). Oh, and it's vegan, too.
By numbers, Sodium Hyaluronate Crosspolymer looks a little something like this:
- Possesses 50 TIMES (!) the water-binding (aka locking moisture in) capacity of hyaluronic acid
- Is FIVE (!) times more moisturizing than hyaluronic acid after 24 hours
All in all? We're pretty sure we just found your skin's new BFF.