We decided early on that we would exclude any “question mark” ingredients.
We carefully removed the obvious toxins and controversial synthetics, like the PEGs, phthalates and chemical screens that are linked to internal health disruption.
We then took it a step further and stripped away any ingredient that carried a potential risk to our external skin health, such as sensitizing, inflammatory essential oils.
Where your health is concerned, we will always subscribe to "If there's any DOUBT, it's OUT.”
We don’t take shortcuts or compromise ingredients to save money. We are hands-on and will stay true to our ethos. Our products are designed, tested and made in the United States.
D.E.’s mission is to deliver clinically-effective, clean skincare formulated with both cutting-edge synthetic and natural ingredients; and without the ubiquitous toxins, sensitizers and irritants, such as the disruptive essential oils, that block the pathway to healthy skin. We pay close attention to pH and toxicity levels, as well as formulating with efficacious percentages of active ingredients. Our goal is to teach the consumer that “natural” doesn’t automatically mean good and that every ingredient should directly and only benefit the health of our skin or the safety of the formulation. We shift the focus off of the consumer’s “sensitive” skin and on to the insensitive marketing ingredients that are responsible for the majority of our skin problems.
Unfortunately, today’s regulations allow companies in both categories to use harmful, toxic ingredients. And while Drunk Elephant aims for its products to be as natural as possible, it is far more important that the ingredients in them be effective and safe for your delicate dermas. Plenty of natural ingredients are oh-so-irritating, so we consistently formulate our cleansers, serums and oils with soothing, low-hazard ingredients — regardless of their natural or synthetic status.
Our product development team obsessively self-regulates and reviews every single precious ingredient to make sure it is the safest, most efficacious and most synergistic with the entire product line, while staying focused on internal and external health. So where does that leave Drunk Elephant? In a category of its own.
Paring down your routine to a few clean, selective products is our plan for a bare-faced, radiant you. Our goal is to improve whatever it is you’ve felt you needed to hide and allow your skin to breathe again.
We want to reset your skin back to its healthy state. When you use Drunk Elephant, your skin glows in response.
We believe that you leave your skin vulnerable through the overuse of harsh exfoliates, chemical peels, expensive laser treatments, Botox abuse, layered foundations and powders, and chemically-laden beauty creams. There’s nothing wrong with an occasional, beneficial beauty splurge here and there (when appropriate), but it can be a vicious cycle that is hard to stop.
Our lines are balanced and optimized to work with the physiological processes of the skin to make those types of indulgences less necessary, less often. With the help of Drunk Elephant, you will finally be able to make a clean break™.
Drunk Elephant products are fragrance-free and do not smell like anything other than what they are.
Other skincare lines use “natural alternatives” to scent their products. Things like essential oil blends, citrus peel extracts, and limonene may sound pretty and innocent, but they are known to cause allergic sensitivities that are cumulative and imperceptible. The irony here? They're often found in products marketed towards those with sensitive skin.
After carefully balancing the best ingredients available, we don’t have to add anything to mask their natural scents. When you smell our products, you will likely detect nothing but a glycerin base with slight hints of Marula oil, Zinc Oxide, Thermal Mud, Fruit Enzymes and Vitamins. It’s refreshing and reassuring. But don’t trust us, just trust your nose.