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C-Firma™ Day Serum
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Umbra™ Sheer Physical Defense SPF 30

$38.00

C-Firma™ Day Serum

$80.00

What it is:

A super potent Vitamin C day serum packed with a powerful antioxidant complex, essential nutrients, fruit enzymes and an anti-aging ChronoPeptide that transforms into Vitamin D, all working together to firm and brighten skin, while preventing and correcting photoaging.

What it is formulated to do:

This revolutionary serum evens skin tone, fights cellular UV damage, stimulates collagen synthesis and optimizes skin physiological activities of defense and cell regeneration. Drunk Elephant’s unique formulation enzymatically dissolves unwanted surface skin cells and provides intense hydration through the use of hyaluronate crosspolymer, which can easily penetrate the skin. The result is a noticeably diminished appearance of photo damage, replaced by incredible radiance and luminosity. The pH level of C-Firma™ is 3.3-3.5.

Drunk Elephant Difference:

C-Firma™ Day Serum works synergistically with the Drunk Elephant Umbra™ Sheer Physical Defense to provide unsurpassed protection against UV damage. We want to make sure that our formulations are bioavailable or, in other words, able to easily penetrate your skin, without disrupting the skin’s balance. D.E. only formulates with clean, non-toxic ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of the formulations. We never take into account an ingredient’s synthetic or natural status, but instead choose based on its safety and biocompatibility. You won’t find sensitizing colorants, perfumes or fragrant essential oils of any kind in our products, making them appropriate for every skin type. This is our commitment to you.

What it is formulated without:

Animal Fats/Oils/Musks, Benzalkonium Chloride, Benzophenone, Bisphenol A (BPA), Butoxyethanol, BHA, BHT, Chemical Sunscreens, Coal Tar Dyes, 1,4-Dioxane, -Cones, Detergent, Essential Oils, EDTA, Ethanolamines (MEA/DEA/TEA), Formaldehyde, Fragrance, Hydroquinone, Liquid Paraffin, Liquid Petrolatum, Methyl Cellosolve, Methylisothiazolinone, Methylchloroisothiazolinone, Mercury, Mercury Compounds, Mineral Oil, Oxybenzone, Parabens, Paraffin Oil, Phthalates, Polyethylene Glycol (PEGs), Resorcinol, Retinyl Palmitate, Retinol, Siloxanes, Sulfates, Thimerosal, Toluene, Triclosan, Triclocarban

Suggested Usage:

In the AM, apply evenly to clean, dry face, neck, chest and backs of hands. Immediately follow with D.E. Umbra™ Sheer Physical Defense SPF 30 for unsurpassed UV protection. The C-Firma™ formulation has a reservoir effect, which means it will stay active on skin for up to 72 hours and cannot be washed or rubbed off. Also may be smoothed over hair for extra shine and manageability...only a few drops will do the trick.

1 fl. oz


- Potent Antioxidant Complex (15% L-Ascorbic Acid, Ferulic Acid, Vitamin E (1%): Promotes collagen synthesis and protects against damaging UV rays to better prevent visible signs of aging.

- Pumpkin Ferment Extract and Pomegranate Enzyme: Both Improve cellular renewal and work to enzymatically digest surface dead skin cells and decongest pores.

- Vinis Vinifera (Grape Juice): Potent antioxidant and UV absorber that helps treat fine lines and discoloration.

- Licorice Root Extract: Brightens, lightens and de-puffs the skin.

- Indian Gooseberry: An antioxidant-rich super fruit that helps to prevent oxidative stress and degradation of skin proteins, while promoting firmness.

- Sodium Hyaluronate Crosspolymer: Able to penetrate the skin to hydrate and reduce the appearance of fine lines and wrinkles, while promoting collagen formation. Delivers excellent moisturization through the slow delivery of water and acts as a free radical scavenger and powerful antioxidant.

- Chronocyclin: An anti-aging chronopeptide that biotransforms into Vitamin D and mimics sun exposure activation of the circadian genes. It optimizes skin physiological activities of defense and cells regeneration. Helps prevent signs of aging and sun damage.

- Virgin Marula Oil: Hydrating oil that protects, heals and rejuvenates the skin. High in Antioxidants and Omegas 6 & 9.

Ingredients: Water/Aqua/Eau, Ethoxydiglycol, Ascorbic Acid, Glycerin, Laureth-23, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Ferulic Acid, Sodium Hyaluronate, Chondrus Crispus Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Hydrolyzed Wheat Protein, Tocopherol, Caprylhydroxamic Acid, Acetyl Glucosamine, Hydrolyzed Quinoa, Glutamylamidoethyl Imidazole, Dipotassium Glycyrrhizate, Tetrahydrodiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrobisdemethoxydiferuloylmethane, Sodium Hyaluronate Crosspolymer, Glycine, Sucrose, Maltodextrin, Propanediol, Caprylyl Glycol, Sodium Hydroxide, Xanthan gum, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 60

Cruelty-Free. Gluten-Free. Recycle for Earth's Sake. Supporter of IEF (International Elephant Foundation).