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Don't Blame It On The Elephant

March 06, 2018

Protini, Lala, B-Hydra, Babyfacial, Shaba, C-Firma, Umbra, Tinte, TLC Framboos and Marula Oil

A good question we get constantly:

Question: “I’ve seen that when people tell you your products are breaking them out, you always try to blame it on other brands. I don’t think that’s always the case, and wonder why you can’t just admit that your line may not be for everyone.”


Answer: "Hi. It’s because I believe my line IS for everyone...skin is skin. I don’t believe in skin “types”, and I must be honest about my philosophy when I answer people. It doesn’t mean they need to agree. When you understand the basic function of skin and you have a strong opinion on which ingredients disrupt that function, it becomes clear. It’s never about blaming other brands for me, it’s about blaming ingredients (which I think everyone should be doing, being their own advocate, instead of accepting dysfunctional skin). I know my formulations very well. I have chosen each ingredient thoughtfully, I know what they are technically likely to do and not do. I think most people are using products that contain problematic ingredients, which I believe are to blame for most skin issues.

Imagine if you consumed 2 bottles of 🍷, a 🍔, and 6 🍩s one night. Your body would be sluggish, reactive and hungover because it cannot process what you’ve given it. If you wake up and drink a green juice, your body might have a negative reaction. Logically, most people don’t blame it on the green juice, they know it’s because they are hungover. I believe when skin has a negative reaction to a product with clean ingredients, that it’s likely based on the state the skin was already in due to what you’ve been putting on it… it’s become sensitized, or “hungover".

So look at the whole picture. What you’ve already been using matters and no product, including mine, can overcome bad ingredients in your routine. Your product is only as good as its worst ingredient; your routine only as good as its worst product. My hope is to help people recover the health of their skin but if they are using any products that contain the #Suspicious6, it will be difficult to get there.”



A Q&A with our Founder Tiffany Masterson

September 26, 2017

A little while ago we were lucky enough to sit down with the folks over at The-File.com one of *the* coolest digital beauty publications there is. Our founder, Tiffany Masterson, answered some of their biggest beauty and skincare questions—which just so happen to be some of the most frequently asked ones to pop in our inbox. So we figured: why not highlight a few of them here? After all, knowledge is power (especially when it comes to healthy, glowing skin).

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A love as big as Texas

August 30, 2017

Dear all,

Regarding recovery efforts here in Houston, we are helping in various ways as much as we can both personally, and as a company. I think the real need will come after the dust settles, but for now, outside of volunteering and donating food and clothing, we will be giving immediately to the following organizations. We hope this list will make it easier for you to explore every avenue to give back. 

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Let’s get physical.

July 10, 2017

So our need to nag about:

1) wearing sunscreen and

2) wearing a physical sunscreen (rather than the chemical kind of SPF you may be more familiar with)

makes us sound like a nagging mom.

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How Vitamin C Should Be Done

April 25, 2017

We love your questions, and know you have a LOT of them. So to help address some of them, we're introducing a brand new series... #IngredientSpotlight! We'll be filling you in on the what, how and why of some of our favorite powerhouse DE ingredients. First up? L-Ascorbic Acid.

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ICYMI: Rewatch our webinar with Be Well's Dr. Frank Lipman!

March 28, 2017

Encore, encore! In case you missed it, our founder, Tiffany Masterson sat down with Be Well's Dr. Frank Lipman (integrative medicine pioneer and author) via the wonders of the Internet (aka Skype) to talk about all things clean living and eliminating nasty ingredients from your life (like the suspicious 6). Sit back, relax, grab your healthy snack of choice, and sit in on our chat. 


Why a Little Routine's Not Always a Bad Thing

January 30, 2017

One of the most popular questions we receive on a regular basis about our products? How to use them (and more specifically, in what order). It sounds simple enough, but whether we're introducing serums, oils, gels and beyond to a relative skincare newbie, or talking, in some cases, to even the most experienced product-aholic; it never hurts to brush up on the basics.

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