A good question we get constantly:
Question: “I’ve seen that when people tell you your products are breaking them out, you always try to blame it on other brands. I don’t think that’s always the case, and wonder why you can’t just admit that your line may not be for everyone.”
Answer: "Hi. It’s because I believe my line IS for everyone...skin is skin. I don’t believe in skin “types”, and I must be honest about my philosophy when I answer people. It doesn’t mean they need to agree. When you understand the basic function of skin and you have a strong opinion on which ingredients disrupt that function, it becomes clear. It’s never about blaming other brands for me, it’s about blaming ingredients (which I think everyone should be doing, being their own advocate, instead of accepting dysfunctional skin). I know my formulations very well. I have chosen each ingredient thoughtfully, I know what they are technically likely to do and not do. I think most people are using products that contain problematic ingredients, which I believe are to blame for most skin issues.
Imagine if you consumed 2 bottles of 🍷, a 🍔, and 6 🍩s one night. Your body would be sluggish, reactive and hungover because it cannot process what you’ve given it. If you wake up and drink a green juice, your body might have a negative reaction. Logically, most people don’t blame it on the green juice, they know it’s because they are hungover. I believe when skin has a negative reaction to a product with clean ingredients, that it’s likely based on the state the skin was already in due to what you’ve been putting on it… it’s become sensitized, or “hungover".
So look at the whole picture. What you’ve already been using matters and no product, including mine, can overcome bad ingredients in your routine. Your product is only as good as its worst ingredient; your routine only as good as its worst product. My hope is to help people recover the health of their skin but if they are using any products that contain the #Suspicious6, it will be difficult to get there.”
We've recently been the delighted recipient of shout-outs from some of the heaviest-hitting fashion publications out there today. (May we admit that we fan out a bit when we see some of these links?)
To share in our excitement and to bring you up to date on what the industry big-wigs are saying about Drunk Elephant, we've compiled the most recent below.
What’s going on at Drunk Elephant? We are surprised almost daily at the positive response from our customers, the wonderful press and reviews – and the enormous amount yet to be learned! I just returned from a jam-packed trip to Los Angeles filled with many productive meetings. We are back in product development and preparing to add a couple of exciting products to the line by this Fall 2014. In July, we are so excited to be heading to CosmoProf in Las Vegas with Discover Beauty, a program of CosmoProf North America that selects an array of unique, cutting-edge brands sure to be the next big thing! We will be meeting with retailers from all over the world and will have the chance to tell our story, which we believe is a really intriguing one. In August we will be in New York for editor desksides, which is one of my favorite things to do. There’s nothing like sitting face-to-face with the beauty editors who have literally tried it all.
We remain so thankful for your support and your feedback that helps us become better – it’s of great value to us. If we can help people find better internal and skin health by continuing to produce this biocompatible line that delivers real and visible results, then we have done what we set out to do.
Thoughts, questions, comments? Don’t hold back…we love hearing from each and every one of you! You can contact me at email@example.com.
Mother's Day is on its way and Drunk Elephant is the perfect gift for any Mom...and I know because I'm a Mom!
I hope this helps make shopping for the Mom in your life a little easier this year.
p.s. Beginning tomorrow morning, really early....use promo code "ilovemymom" at checkout for 15% off all products! (Offer valid May 1st and 2nd only.)
We don't call ours "Virgin" for nothing.
Early on, when I was in the testing phase, I learned what a typical "refining" process looks like. I was surprised. First, caustic soda or sodium hydroxide is added to the raw oil, followed by bleach. The oil is then “deodorized." At this point, the oil is "cut" with a less expensive oil, thereby cutting the overall cost. Many production facilities actually mass-crush the nuts to produce the oil, removing "impurities with the chemical treatments mentioned above
It could be a lot of things, but my guess is makeup. Foundation, mineral powder, concealer...all designed to cover up various skin issues and conditions, but is it a vicious cycle? Does the very use of makeup create a dependency? I was lucky because my mother never wore makeup, so I just grew up not thinking about it or wanting to use it. It’s possible that it ended up being a really good thing for my skin.
I was very inspired by the question: “Is makeup at the root of some of our skin ailments?” There are differing views on this and it’s been widely debated. I personally believe that wearing makeup on a daily basis is a problem and so one of the goals for the D.E. line was to enable people to go without and let their skin breathe and heal. So, what exactly does it take to restore skin health? I researched until I came up with a list of things I think we must have in our daily routine. Here is my list: