Skip to main content
Let’s go halfsies

Half off, as in 50%. That’s the discount you get on minis when you buy a full-size moisturizers or cleanser. Stock up while you can, and don’t forget to add your mini to your cart!

Offer valid only valid on Lala Retro Cream 50 ml, Lala Retro Refill, Protini Cream 50 ml, Protini Cream 100 ml, Protini Cream Refill, Virgin Marula Oil 30 ml, Mello Marula 150 ml, Beste No.9 Cleanser 150 ml, Bora Barrier 50 ml, Bora Barrier Refill. Must add full-sizes, refills, and qualifying minis to cart to receive offer. 50% off valid only on Lala Cream 15 ml, Protini Cream 15 ml. Bora Barrier 15 ml, Virgin Marula Oil 15 ml, Mello Marula 60 ml, Bester No. 9 Cleanser 60 ml. Limited quantities available while supplies. Valid on qualifying orders placed from 3/16/2026 at 3:00 a.m. ET through 3/24/2026 at 2:59 a.m. ET. Excludes gift cards.

 

Offer valid only valid on Lala Retro Cream 50 ml, Lala Retro Refill, Protini Cream 50 ml, Protini Cream 100 ml, Protini Cream Refill, Virgin Marula Oil 30 ml, Mello Marula 150 ml, Beste No.9 Cleanser 150 ml, Bora Barrier 50 ml, Bora Barrier Refill. Must add full-sizes, refills, and qualifying minis to cart to receive offer. 50% off valid only on Lala Cream 15 ml, Protini Cream 15 ml. Bora Barrier 15 ml, Virgin Marula Oil 15 ml, Mello Marula 60 ml, Bester No. 9 Cleanser 60 ml. Limited quantities available while supplies. Valid on qualifying orders placed from 3/16/2026 at 3:00 a.m. ET through 3/24/2026 at 2:59 a.m. ET. Excludes gift cards.
Scroll to bottom

What to Know About Hyaluronic Acid

Drunk Mag Team

What to Know About Hyaluronic Acid

Hyaluronic acid is a skincare hydration powerhouse. It’s an amazing ingredient that’s a whiz at plumping up dehydrated skin, and here’s why: Hyaluronic acid can carry up to 6,000 times its weight in water.

But there’s a hitch. The molecules are too big to penetrate the skin’s surface, and even though hyaluronic acid still has some benefit without penetrating skin, its potential isn’t fully reached as a water-boosting and skin-soothing ingredient. That’s where sodium hyaluronate comes in. Sodium hyaluronate is the salt of hyaluronic acid.

Hyaluronic acid can carry up to 6,000 times its weight in water.

It’s a smaller molecule with a more bioavailable structure that can easily penetrate the skin, so your skin reaps all the benefits of hyaluronic acid and stays deeply hydrated. But what’s even better than sodium hyaluronate is a compound called sodium hyaluronate crosspolymer. Pretend you’re looking at a Rubik’s Cube. (This will make sense in a minute.) Each square is one unit of sodium hyaluronate. Several units stuck together would be equivalent to sodium hyaluronate crosspolymer. When the polymer goes into the dermis, the enzymes our body makes break down the units (the squares in this metaphor) slowly, delivering hydration over an extended period of time. That means that a hydrating serum or moisturizer with sodium hyaluronate crosspolymer works for long periods of time and penetrates the skin, rather than just sitting on top doing nothing. You can find both sodium hyaluronate and the crosspolymer version—which are both often referred to as hyaluronic acid—in B-Hydra and F-Balm. Did we mention it attacks age-accelerating free radicals, too? And so our love affair with this hydrating powerhouse will never end. 

Shop the Post