Before I developed Drunk Elephant, I had all sorts of skin issues: combo, oily-in-the-T-zone, "sensitive" (or so I thought), occasionally break out prone, out-of-balance, with mild rosacea and visible pores. I was a frustrated, confused brand-hopper searching for a solution. Nothing ever really worked and if it did, it wasn't for long. I started selling a bar cleanser on the side, while teaching myself about ingredients, how skin reacts to them and what roles each play in a formulation. I identified 6 ingredients that I believed were at the root of my issues. Today I call them the Suspicious 6 because once eliminated, my skin returned to a clear, healthy and balanced state. I couldn't find products without one or more of the Suspicious 6 so I decided to make them myself.
When skin is exposed to irritants and sensitizers, damage can be imperceptible and cumulative, leaving it in a reactive mode. We believe we have "sensitive" skin, but it's often really just skin that has become sensitized over time, which is easily addressed.
With D.E. I isolated both great synthetic and natural ingredients that are only there to directly benefit the health of the skin.
I formulated with high percentage's of actives at the ideal pH levels, and make sure all the ingredients were easily absorbable and recognized by the skin. The result is a new category of skincare: clean-clinical. It really works. It's safe. What more could you ask for? Plus, the packaging looks pretty bomb on the bathroom counter. ;)
A routine is only as good as its worst product, a product only as good as its worst ingredient. It takes just one bad guy to ruin the party. Using D.E. exclusively is the best way to get maximum results. Good luck and please share your experiences on Instagram with #acleanbreak!
“ Skin is Skin.
It knows what to do
if we let it.”
The name Drunk Elephant is rooted in a myth that says the elephants love to eat the fruit that has fallen from Marula trees. Once eaten, fermations occurs inside their very large tummies and the elephants become drunk!
Virgin Marula oil, straight from the "pip", can be found throughout the D.E. line. It is an oil that Masterson believes is superior to ANY she's tried due to the high content of fatty acids and antioxidants.
“ A formulation is only as good as its worst ingredient.”
Tiffany Masterson is a Houston native and a mother of four who always felt an intense need and desire to give her children the best of everything. Drunk Elephant was born out of a passion to learn more about toxic ingredients, the effect they have on skin health, and to get to the root of what causes "sensitive" skin.
Growing up, there wasn't a "miracle" product she had not tried, but she constantly found herself disappointed, no matter the price tag. Her quest for the perfect skin care solution seemed endless, until she was presented with an opportunity in 2009 to sell an imported bar cleanser. In the years that followed, she talked to dermatologists, editors, beauty buyers, skincare experts, estheticians, and customers all over the country about their skin care habits and needs, what was working, what wasn’t and what that perfect skin care solution might look like.
In a telephone conference with the beauty director of a national publication, Tiffany said, “I was amazed to hear her tell me what I had always suspected… that most products just don’t work, with the exception of a few favored things.” In other words, there was a need for truly efficacious skin care. Tiffany was inspired by the famous expression, “less is more,” so she set out to really learn about ingredients.
“One of my motivations in developing Drunk Elephant was to minimize my children’s exposure to toxic chemicals, hormone-mimicking fragrances and natural allergic sensitizers that we as consumers do not understand well enough. I was also attracted to the concept of having healthy skin that ages naturally and gracefully.” The Texas native wanted people like her to understand that the answer to healthy skin was simple—keep it high quality, stick to the essentials and stay away from the bad stuff. After years of listening, learning, researching and self-teaching, “Drunk Elephant Skin Care” was born. There is not an ounce of fragrance, natural or synthetic, in any of the Drunk Elephant products. They simply smell like what they are. With ingredient safety of paramount importance, the focus is placed on both internal health and external skin health. By eliminating not only hazards and toxins, but also the innocent sounding natural fragrances that are irritants and allergic sensitizers, Drunk Elephant will change the way people view skin care. The products will not be categorized by skin type, but by women, men, kids, teenagers and body. Her goal is to deliver top-of-the-line, affordable products that get the job done, formulated only with ingredients that benefit our skin.