Drunk Elephant is clean, but in our opinion, “clean” is not enough when it comes to caring for skin. We make “Clean Compatible” skincare. Drunk Elephant is committed to using only ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. We never take into account an ingredient’s synthetic or natural status, but instead choose based on biocompatibility. You won’t find what we call the “Suspicious 6” in our products (Essential Oils, Drying Alcohols, Silicones, Chemical Sunscreens, Fragrances/Dyes, SLS) making them, in our opinion, appropriate for all skin. We believe that these six ubiquitous ingredients are at the root of almost every skin issue we see and when entirely removed from one’s routine (“a clean break”), skin can reset and return to a healthy, balanced state. It is equally, if not more, important what we leave out of the products as what we put in. This ingredient-elimination diet (think Whole30 for your face) inspired the #barewithus🐘 Instagram movement, a collection of bare-faced selfies chronicling the Drunk Elephant journeys of people who have found success using the line and renewed confidence in their own skin. When formulating the products, we focus on biocompatibility, pH levels and safety, always making sure that the active ingredients are at efficacious levels and remain respectful and always supportive of skin’s acid mantle.
We decided early on that we would exclude any “question mark” ingredients.
We avoided the obvious “toxins” and controversial synthetics, along with any other ingredients seemingly linked to internal health disruption. We are not alone here, many “clean” brands are doing this. Our reasoning: If consumer perception is negative about a certain ingredient, right or wrong, we simply find a great alternative to put minds at ease, so that’s what we did.
We then took it a step further and eliminated the 6 ingredients we suspect carry a potential risk to the health and function of the skin organ itself, which are called the “Suspicious 6”.
Where your health is concerned, we will always subscribe to "If there's any DOUBT, it's OUT.”
We don’t take shortcuts or compromise ingredients to save money. We are hands-on and will stay true to our ethos. Our products are designed, tested and made in the United States.
We use only biocompatible ingredients that skin can recognize, accept and process. First, we try to avoid controversial “toxins” that are thought to negatively impact and disrupt our internal health. Second, and at the heart of our philosophy, we avoid the 6 ingredients we suspect are disruptive to the health of the skin organ itself and are at the root of almost every skin issue we see. The “Suspicious 6” includes silicones, essential oils, chemical screens, SLS, drying alcohols, and fragrance/dyes. We don't care at all about smelling pretty or changing the look or feel of our ingredients, we just let them be what they are naturally.
Never compromising on safety, we synergistically blend the highest percentages of actives at ideal pH levels with non-sensitizing ingredients for clinically effective results. We also formulate using biocompatible ingredients. These are non-irritating, small-molecule ingredients that skin can easily absorb, understand and use.
All biocompatible ingredients are clean, but not all clean ingredients are biocompatible.
Drunk Elephant’s mission is to deliver clinically-effective, biocompatible skincare formulated with both cutting-edge synthetic and natural ingredients; and without the ubiquitous “toxins”, sensitizers and irritants, such as the disruptive essential oils, that block the pathway to healthy skin. We pay close attention to pH levels and safety, as well as formulating with efficacious percentages of active ingredients. Our goal is to teach the consumer that “natural” doesn’t automatically mean good and that every ingredient should directly and only benefit the health of our skin or the safety of the formulation. We shift the focus off of the consumer’s “sensitive” skin and on to the insensitive marketing ingredients that are responsible for the majority of our skin problems, in our opinion and experience.
Unfortunately, today’s regulations allow companies in both categories to use harmful, disruptive ingredients. And while Drunk Elephant aims for its products to be as natural as possible, it is far more important that the ingredients in them be effective and safe. Plenty of natural ingredients are harmful to the health of the skin, so we consistently formulate our products with soothing, low-hazard ingredients — regardless of their natural or synthetic status.
Our product development team obsessively self-regulates and reviews every single precious ingredient to make sure it is the safest, most efficacious and most synergistic with the entire product line, while staying focused on both internal and external health. That leaves Drunk Elephant in a category of its own.
Paring down your routine to a collection of carefully-formulated products is our plan for a bare-faced, radiant you. Our goal is to improve whatever it is you’ve felt you needed to hide and allow your skin to function as it should again.
We want to reset your skin back to its healthiest, best state. When you use Drunk Elephant, your skin glows in response.
We believe that you leave your skin vulnerable through the overuse of harsh exfoliates, chemical peels at pH levels under 3.0, expensive laser treatments, Botox abuse, layered foundations and powders, and irritant-laden beauty products. There’s nothing wrong with an occasional, beneficial beauty splurge here and there (when appropriate), but it can be a vicious cycle that is hard to stop.
Our formulations are balanced and optimized to work with the physiological processes of the skin to make those types of indulgences less necessary, less often. With the help of Drunk Elephant, you will finally be able to give your skin a clean break™.
Drunk Elephant products are fragrance-free and do not smell like anything other than what they are.
Other skincare lines use “natural alternatives” to scent their products. Things like essential oil blends, citrus peel extracts, and limonene may sound pretty and innocent, but they are known to cause allergic sensitivities that are cumulative and imperceptible. The irony here is that they are often found in products marketed towards those with sensitive skin.
After carefully balancing the best ingredients available, we don’t have to add anything to mask their natural scents. When you smell our products, you will likely detect nothing but a glycerin base with slight hints of Marula oil, Zinc Oxide, Thermal Mud, Fruit Enzymes, antioxidants and Vitamins. It’s refreshing and reassuring.